Contact: Catherine McCullough Catherine@mlasd.com 619.296.3150 x.101
San Diego—May 22: The Society for Marketing Professional Services (SMPS) has appointed Catherine McCullough, CPSM, to its national board as At-Large Director. McCullough is President/CEO of McCullough Landscape Architecture, Inc. in San Diego. Her term is from September 1, 2018, to August 31, 2020.
A former president of the San Diego chapter of SMPS, McCullough said, “I am proud to represent not only the West Coast and San Diego in this national board position for SMPS, but our profession as well! I believe I am the only person from a landscape architecture firm on the board.” Catherine is also a Certified Professional Services Marketer (CPSM), a designation from SMPS for those with achievement in strategic market planning, research, plan implementation, business development, and promotion.
Catherine’s role as an At-Large Director will encompass the contribution to the strategic vision of the Society while representing the interests of all members of the organization generally. She became eligible for the position once she had previously served as a chapter officer, most recently the San Diego Chapter President in 2014, as well as held the designation of CPSM and maintained a longstanding membership.
SMPS was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to build their businesses.
Today, SMPS is a community of marketing and business development professionals working to secure profitable business relationships for their architecture, engineering, and construction companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firm’s success in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.
SMPS is a dynamic network of 6,800+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the U.S. and Canada. The Society and its chapters benefit from the support of 3,700 design and building firms, encompassing 80% of the Engineering News-Record top 500 design firms and top 400 contractors.
About McCullough Landscape Architecture, Inc.
David McCullough opened McCullough Landscape Architecture, Inc., in June 1999 with a vision of creating passionate design and user-oriented spaces. With offices at 703 16th St., in San Diego’s East Village, McCullough Landscape Architecture is staffed by two landscape architects and nine support and technical staff. A large part of their portfolio consists of projects downtown, uptown and in the other areas of California.
David’s wife, Catherine helped form the firm from the sidelines while she worked as Marketing Director of local regional shopping centers for Westfield Corp. She joined the firm in 2001 while David was a sole proprietor for just over two years and they incorporated shortly thereafter.
As President/CEO Catherine runs the operations of the firm: marketing, business development, finance and human resources. She has successfully increased the firm’s positioning through a social media and content marketing plan, along with sponsorships and advertising.
