Around 1850, William Heath Davis, a founder of “New Town,” laid out the city and built a large warehouse and wharf to accommodate ships, hoping to draw people to his new San Diego settlement, which was situated on 160 acres of land and located just three miles south of Old Town.

By 1887, the Embarcadero was really the industrial waterfront for the city complete with wharfs and small businesses to serve the residents. With time, the businesses changed to shipyards, chandlers, lumberyards and canneries.

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http://sandiegodowntownnews.com/talent-and-teamwork-transforms-the-embarcadero/